In the ever-changing world of social media, The Social Sparq Plug is your one-stop-shop for all things digital marketing. Each week, our online marketing team meets to discuss the latest trends and updates happening on Facebook, Instagram, Twitter, Snapchat, Youtube, Pinterest and beyond.

We’ve aggregated the best creative and noteworthy news and campaigns from the past week. Here’s the hot take from the minds of our online marketers!

3 Social Media Updates You Need To Know This Week

Facebook is launching legal action against third-party companies that are selling likes and followers on both Facebook and Instagram. The lawsuit currently is affecting four companies and three individuals located in China that have sold such followers and likes to companies on Facebook and Instagram, as well as other platforms such as Amazon, Apple, LinkedIn, Google, and Twitter. We will be curious to see how this affects major companies moving forward.

3 Creative “Sparqs” To Get Your Imagination Flowing

This week, we took a look at a campaign from Saucony that has been labeled as a “millennial fail.” The show company began advertising running shoes that are designed to look like avocado toast, with the description: “It’s everything you avo-wanted, even if the guac is extra.”

The feedback Saucony is receiving is less-than-desirable, with a lot of criticism for both the price and the though-process behind it. One Twitter user commented this:

 

The backlash on this design makes us wonder – are companies getting too desperate with their marketing to millennials? It’s possible.

Geographic Segmentation

Geographic segmentation divides a target market by location so marketers can better serve customers in a particular area. This type of market segmentation is based on the geographic units themselves (countries, states, cities, etc.), but also on various geographic factors, such as climate, cultural preferences, populations, and more.

Join us on Monday’s to hear what brands are ‘sparqing’ our creativity, how algorithms have changed, and the bullet points on what you need to change in your marketing strategy to get your clients the best return on their investment.

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