Preparing for Black Friday and Cyber Monday
In the ever-changing world of social media, The Social Sparq Plug is your one-stop-shop for all things digital marketing. Each week, our online marketing team meets to discuss the latest trends and updates happening on Facebook, Instagram, Twitter, Snapchat, Youtube, Pinterest and beyond.
We’ve aggregated the best creative and note-worthy news and campaigns from the past week. Here’s the hot take from the minds of online marketers!
Social Media Updates You Need To Know This Week
It’s important that we keep an ear to the ground to ensure our clients are always at the forefront of their industries. A goal of our weekly social meetings is to collect the past week’s updates across all platforms so we can update our strategies and stay quick on our feet. Here’s what’s happening this week:
- Are You Ready for the Nano-influencers?
- Are we going to be able to edit tweets?
- Snapchat Offering Cheaper Ad Tier for Small Businesses
3 Creative “Sparqs” To Get Your Imagination Flowing
As companies get their deals and coupon codes ready, they are also launching multimedia, omnichannel campaigns. This week, holiday marketing started to trickle in. Here are some of our favorite creative pieces from this week:
- Kids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom
- Sometimes, it’s so bad it’s good
- Amazon Sending Out Toy Catalogs to Fill Void Left by Toys R Us
Our Marketing Term of the Week
Whether it be a whitepaper, video, downloadable, coupon code, or report that brings a lead to your landing page, you’re using something called a lead magnet to do it.
A lead magnet is an incentive you offer to a potential customer to get something from them in exchange. Using a term like this to describe an initiative you’re proposing to your client can garner more confidence in your suggested strategy.
Join us on Monday’s to hear what brands are ‘sparqing’ our creativity, how algorithms have changed, and the bullet points on what you need to change in your marketing strategy to get your clients the best return on their investment.