When Eve Griffin joined our team as our Senior Marketing Specialist, she presented LinkedIn Sales Navigator and took the reigns on the implementation and training as a tool for business development.
Although the business development team was at first reluctant to pay for a service that was so similar in theory to the standard “cold call,” Vice President Jim Blundo agreed to test Griffin’s suggestion.
All hesitancy was quickly pushed aside once Griffin began utilizing the platform’s tools to acquire more business in the food and beverage, healthcare, and medical verticals, as well as opened doors in the technology vertical.
LinkedIn was so impressed with how Eve was able to leverage their tool, that they featured her on their LinkedIn business blog.
Check out their blog and if you’re interested in using LinkedIn Sales Navigator, feel free to reach out to us.