In the ever-changing world of social media, The Social Sparq Plug is your one-stop-shop for all things digital marketing. Each week, our online marketing team meets to discuss the latest trends and updates happening on Facebook, Instagram, Twitter, Snapchat, Youtube, Pinterest and beyond.
We’ve aggregated the best creative and noteworthy news and campaigns from the past week. Here’s the hot take from the minds of our online marketers!
Social Media Updates You Need To Know This Week
Snapchat’s user database is dropping for the first time this year, with the monthly users sliding 2.8%. This reverses an earlier forecast that had predicted 6.6% growth this year. According to “eMarketer,” Instagram will be the greatest beneficiary of the decline of Snapchat. The user base is projected to grow 6.2% to 106.7 million users this year, which outpaces the broader industry’s growth.
This is the idea of honing in on very specific markets and branding a business as being local, even if it are an international company. It allows companies to hit markets based on their specific wants and needs, rather than creating an umbrella target audience to attract consumers.
Join us on Monday’s to hear what brands are ‘sparqing’ our creativity, how algorithms have changed, and the bullet points on what you need to change in your marketing strategy to get your clients the best return on their investment.
Sparq Designs: Sparq is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2019 is Sparq’s sixth year in business. Since 2013, Sparq has grown rapidly into a team of 17+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing, and Video Production.