In the ever-changing world of social media, The Social Sparq Plug is your one-stop-shop for all things digital marketing. Each week, our online marketing team meets to discuss the latest trends and updates happening on Facebook, Instagram, Twitter, Snapchat, Youtube, Pinterest and beyond.

We’ve aggregated the best creative and noteworthy news and campaigns from the past week. Here’s the hot take from the minds of our online marketers!

Social Media Updates You Need To Know This Week

  1. Snapchat’s user database is dropping for the first time this year, with the monthly users sliding 2.8%. This reverses an earlier forecast that had predicted 6.6% growth this year. According to “eMarketer,” Instagram will be the greatest beneficiary of the decline of Snapchat. The  user base is projected to grow 6.2% to 106.7 million users this year, which outpaces the broader industry’s growth.
  2. We all know SEO is important – here’s how to optimize your LinkedIn to ensure that the right eyes are seeing your profile and content.

Creative “Sparqs” To Get Your Imagination Flowing

  1. NBA legend Dwyane Wade is retiring and Budweiser put together a spot that highlights his impact off the court. Make sure you have a box of tissues nearby before watching this one.
  2. With Earth Day around the corner, Grey New York developed a spot for the National Park Service that calls attention to daily annoyances and then reminds you that you have a chance at a break from it all with free access to all national parks on April 20.
  3. The first episode of the final season of Game of Thrones aired yesterday (no spoilers here!) and more than 100 brands collaborated with the show to hype fans up. Adweek put together a list of some of the best stunts.

Micro-Brand Marketing

This is the idea of honing in on very specific markets and branding a business as being local, even if it are an international company. It allows companies to hit markets based on their specific wants and needs, rather than creating an umbrella target audience to attract consumers.

Join us on Monday’s to hear what brands are ‘sparqing’ our creativity, how algorithms have changed, and the bullet points on what you need to change in your marketing strategy to get your clients the best return on their investment.

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