The Ask‍

OBD sought a partner who could help them evolve their marketing presence with the same care and precision they bring to their clients. They needed support that extended beyond routine deliverables, they needed a strategy that could stretch and adapt, creativity that elevated their identity, and performance insights that clarified where to grow next. The goal was not just to maintain visibility, but to build a marketing foundation capable of responding to shifting platforms, changing regulations, and the increasing competitiveness of the national disability law landscape.

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‍Project Information‍

Sparq began by grounding OBD’s marketing efforts in a long-term strategy designed to evolve in tandem with the industry. As digital advertising platforms adapted their targeting rules and new competitors emerged, Sparq examined performance signals across every channel to understand where audiences were most engaged and where opportunities existed to expand reach. That exploration led to thoughtful channel shifts, creative refinements, and an ongoing testing philosophy that allowed OBD’s marketing to stay both intentional and resilient. Through a blend of strategic planning, design support, content development, and performance marketing, Sparq helped shape a cohesive presence for a firm whose clients depend on clarity and trust.

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