Industry
Insurance Brokerage
Client
Brian Patten Associates
BRIAN PATTEN ASSOCIATES
Strategy
Branding & Design
Brian Patten Associates (BPA) is a national employee benefits firm known for delivering seamless enrollment experiences that drive satisfaction and retention. Their work is backed by decades of expertise, modern technology, and a counselor-first approach that ensures every client—from employers to brokers—gets the personalized support they need. Sparq partnered with BPA to bring their digital presence up to speed, aligning the website experience with the high-touch service they’re known for.
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BPA came to Sparq with a strong reputation but an outdated web presence. They needed more than a modern aesthetic, they needed a site that functioned as a true tool for brokers, clients, and employees. Using our Content for People™ process and a Jobs To Be Done framework, Sparq conducted 14 in-depth interviews to understand each audience’s unique goals. The result is a strategy-first website that empowers every user group and clearly reflects BPA’s leadership in the benefits space.
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Today, BPA has a digital presence that reflects the quality and care behind every interaction they provide. The new site stands as both a marketing tool and a service platform, positioning BPA as a modern leader in employee benefits while making everyday tasks easier for the people they serve.
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Strategy
Branding & Design