‍The Ask‍

Reimagine Brian Patten & Associates’ website to reflect their leadership in the benefits space, while making it genuinely useful for brokers, clients, and employees. This wasn’t just about looking modern but building a site rooted in strategy and user needs.

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‍Project Information‍

Guided by our Content for People™ process, Sparq conducted 14 in-depth interviews and applied the Jobs To Be Done framework to understand what brokers, clients, and employees actually needed from BPA’s site. The result is a modern, user-first platform that doesn’t just support business growth, it makes everyday tasks easier for every audience. More importantly, the new site finally reflects BPA’s true identity and positions it as a national leader in employee benefits.

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