Sparq

Industry

Insurance Brokerage

Client

Brian Patten Associates

BRIAN PATTEN ASSOCIATES

Strategy

Branding & Design

Brian Patten Associates (BPA) is a national employee benefits firm known for delivering seamless enrollment experiences that drive satisfaction and retention. Their work is backed by decades of expertise, modern technology, and a counselor-first approach that ensures every client—from employers to brokers—gets the personalized support they need. Sparq partnered with BPA to bring their digital presence up to speed, aligning the website experience with the high-touch service they’re known for.

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BPA came to Sparq with a strong reputation but an outdated web presence. They needed more than a modern aesthetic, they needed a site that functioned as a true tool for brokers, clients, and employees. Using our Content for People™ process and a Jobs To Be Done framework, Sparq conducted 14 in-depth interviews to understand each audience’s unique goals. The result is a strategy-first website that empowers every user group and clearly reflects BPA’s leadership in the benefits space.

Project Information

‍The Ask‍

Redesign BPA’s website to reflect their leadership in employee benefits while meeting the real needs of brokers, clients, and employees.

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‍Project Information‍

Sparq approached this project with an understanding that BPA’s site needed to be more than informative, it needed to be functional. Through in-depth interviews and audience mapping, we uncovered the real jobs users were trying to accomplish and tailored the site structure, design, and content accordingly.

The new BPA website is modern, intuitive, and built for real-world application. It helps brokers onboard clients faster, gives employees easier access to benefit details, and provides BPA with a digital platform that supports its growing national presence. From strategy and messaging to branding and UX, this project was built on empathy, clarity, and forward momentum.

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Services

Strategy
Branding & Design

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Today, BPA has a digital presence that reflects the quality and care behind every interaction they provide. The new site stands as both a marketing tool and a service platform, positioning BPA as a modern leader in employee benefits while making everyday tasks easier for the people they serve.

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Strategy

Branding & Design