‍The Ask‍

Build a logo system and visual identity for a new grooming service that blends classic barbershop aesthetics with modern style and versatility.

‍
‍Project Information‍

The Groomed Men came to Sparq with a fresh concept rooted in ritual—offering grooming experiences for wedding parties that go beyond the cut. To bring the brand to life, we started with strategy: defining the tone, positioning, and personality behind the service. From there, we developed a logo system anchored by a bold wordmark, complementary lettermarks, and an illustrated character that adds heritage and charm.

The visual identity draws from vintage barbershop signage, Prohibition-era design, and Victorian-style lettering—blending nostalgia with sharp, masculine details. A limited four-tone palette keeps the aesthetic cohesive and premium, while typography and layout treatments give the brand flexibility across applications. Every asset was crafted to work across print, grooming kits, merchandise, and digital platforms—delivering a polished, confident brand that’s ready to make a strong first impression.