Industry
Food & Beverage
Client
Insider Eats
INSIDER EATS
Strategy
Branding & Design
Content Creation
Performance Marketing
A pilot project incubated out of the Sheetz Corporation. Insider Eats aims to bring international chefs exposure and support inside of the Pittsburgh food scene. The objective is to not only highlight their exceptional cuisine, but to provide the support and resources that they need to grow their respective brands and businesses.
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Our approach began with a strategic plan process that allowed us a deep understanding of the customer. This valuable research provided us insight and direction to build out a customer-centric approach to the marketing efforts with Insider Eats.
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A strategic approach to marketing has shown that this concept has the ability to gain market share, build a community, and prove that other markets could be opportunities for the future.
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Strategy
Branding & Design
Content Creation
Performance Marketing
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