‍The Ask‍

Build a brand from the ground up that blends Atria’s legacy with a modern, high-end dining concept—delivering everything from brand strategy and visual identity to multimedia, photography, and digital design.

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‍Project Information‍

1930 by Atria’s came to Sparq with a vision: create a dining destination that feels intimate, elevated, and deeply rooted in the legacy of the original Atria’s grocery store. We began with brand strategy, helping define a concept that felt grounded, unexpected, and rich with nostalgia. The logo—featuring an olive tucked into the “0” of 1930—subtly hints at the cocktail-forward experience, while the type, color palette, and marks all reflect the warmth and luxury of the space.

Our creative direction extended into every medium. From website design to photography, the entire brand experience was shaped to match the moody lighting, velvet textures, and secret corners of the physical space. The digital experience was intuitive, immersive, and designed to drive early reservations. Our photography captured not just the space, but the story—documenting gleaming cocktails, softly lit rooms, and atmospheric details that speak to the soul of 1930.

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