pioneering a new
culture of dentistry.

  • Year: 2018
  • Client: North American Dental Group
  • Services: Strategy, Online Marketing, Creative Development, Multimedia

The Challenge

North American Dental Group (NADG) is a dental conglomerate heading toward pioneering a new culture of dentistry. Although moving on a fast upward trajectory, they still required the necessary help to acquire new partners for their overall brands, and increase new patient acquisition at the brand level of dental offices.

The Solution

Sparq signed on with NADG in early 2016 for an SEO project for one of their 5 brands at the time. After proving immediate success with this project, NADG signed with Sparq for a rebranding of one of their largest partners – Refresh Dental. Since then, Sparq has been responsible for the execution of multiple SEO strategies, social media campaigns, video production, branding and packaging, and email marketing for NADG and all brands underneath their overarching umbrella.

Brand Standards

  • Header: Proxima Nova
  • Body: Proxima Nova

  • #ee8022
  • #f8f9fc
  • #8c8e91
  • #dfe2db
  • #f7a161
  • #001727

The Numbers

INCREASE IN ORGANIC WEB TRAFFIC THROUGH SITE: 310%

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