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  • Year: 2018
  • Client: Spreadshop
  • Services: Strategy, Online Marketing, Creative Development, Multimedia

The Challenge

Spreadshop is the North American child company of Spreadshirt and is a free online opportunity in which users create shops, upload designs, and choose products to sell. Sparq was hired by the acquisition team at Spreadshop to drive conversions, which meant pushing users to open a shop. They didn’t have a strict social media or online marketing plan to follow prior to the relationship with Sparq.

The Solution

The Sparq team was tasked to create an all-encompassing multi-platform strategy that would drive conversions and brand awareness for Spreadshop in their newer North American market. We created a strategic plan that detailed how our videography, photography, content, optimization, and engagement on each platform would increase their following and impressions. We acted as a ‘plug-in’ marketing department that worked directly with the internal acquisition and retention teams at Spreadshop.

Brand Standards

  • Header: Montserrat
  • Body: Roboto

  • #ff9343
  • #333333
  • #006790
  • #3284cb
  • #cde1ea

The Numbers

INSTAGRAM CONVERSION RATE: 37%

PAID TWITTER CONVERSION RATE: 57%

NEW FOLLOWERS DURING CAMPAIGN (2 MONTHS): 1566

Next Project

Proofpoint