THE CHALLENGE

Vector Security wanted to create an industry-leading web presence to generate business in both commercial and residential security. Their old website fell short of hitting this mission. Vector came to Sparq looking for a site to serve as a category leader in terms of design, user interface, mobile experience, and ease of use.

THE SOLUTION

Sparq developed a plan to create an innovative website to drive new business leads through clear Calls-to-Action on the homepage. With a simpler navigation frame to minimize clicks to conversion and a new brand standard in mind, our designers worked to create new messaging and supporting visual elements throughout the website. With the help of our partner, Savvior, we were able to build a website that included custom desktop and mobile site designs, multiple homepages for each service provided, secondary pages, and location landing pages. The website content has also been supported by a video awareness campaign that drives traffic to the website and expands their digital presence.