PITTSBURGH- Sparq Designs appointed Online Marketing Manager Kait Roth to tackle the agency’s highly-anticipated marketing projects with the National Football League (NFL) including the Pittsburgh Steelers, Green Bay Packers, and San Francisco 49ers.
Through client relations with Pittsburgh based organization, Leadership League, Kait will assume the responsibilities of an all-encompassing strategic marketing role. Through the existing relationships between NFL players and organizations, Kait looks to grow the fan engagement experience through a variety of events and activities for the various NFL teams.
“The entire team at Sparq and myself are extremely excited to work with these teams from the NFL and help them foster what is already a deep relationship with their respective fan bases,” said Kait Roth, Online Marketing Manager at Sparq Designs. “It’s a dream come true to be creating campaigns for events that promote the fan-player and fan-team experience outside of game day, and be able to connect with fans on an emotional level through advertising.”
Initial campaigns involve the Legends of Pittsburgh Cruise, Packers Legends Cruise and Faithful Cruise. In motion from Kait and Dan Montgomery, Sparq’s Video Production Manager, currently are efforts toward online marketing, video production, and social media campaigns, most notably a Packer’s video campaign generating over 2 million hits.
“Kait is a true marketing professional,” said Damian Williams, CEO of Leadership League. “Her passion for a project, commitment to excellence, detailed management, and customer centric approach all converge together in leading her clients to growth and breakthrough.”
“Kait and the team are unphased by the starlight that comes with working with high profile teams and players,” said Nick Brucker, CEO at Sparq Designs. “They are rapidly gaining experience with the biggest names in professional sports and have proven to be poised for more work in this exciting vertical of sports and entertainment.”
In the future Sparq hopes to grow its expertise in the sports industry through fan engagement projects. The relationship between Sparq Designs and Leadership League is expected to flourish in 2018 with the potential addition of new teams and new exclusive events.
Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production.