01.29.2018

Sparq Designs Accepted into Forbes Agency Council

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies

PITTSBURGH — Sparq Designs, full-service marketing agency in Pittsburgh, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Sparq CEO Nick Brucker, joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Sparq CEO Nick Brucker at the WHIRL Magazine “13 Under 30” event.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

“I am excited and eager to become a thought-leader within the industry, and to provide quality value content to colleagues within the industry, as well as learn from others in the agency world who have built successful, respectable businesses” said Brucker.

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Nick Brucker into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production.

About Forbes Councils
Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Agency Council, visit https://forbesagencycouncil.com/. To learn more about Forbes Councils, visit forbescouncils.com.

01.25.2018

5 Instagram Hacks You Need In Your Strategy

Instagram has evolved from a simple visual driven content channel into a powerful tool you can use to significantly engage with consumers and drive sales. With a limited API and a plethora of information concerning the basics of Instagram marketing, there is still a lack of knowledge about the Instagram hacks marketers can use to give users the best experience possible. So what are they?

Add Links to Profile Bio

One of the first and most dreaded Instagram hacks comes as a result of that platform preventing clickable links in photo captions or comments. Other than paid ads, the only clickable link within Instagram is on your profile page. A common tactic is to add “link in profile” to a photo caption, sending followers to your bio where they can click on the link and view the content.

We’ve got some tips to get around this without totally disrupting the user experience on your brand’s Instagram.

Geotag Content

To get your content in front of a larger audience, it’s smart to geotag your images and videos. Users commonly scope tagged locations to follow other people in the same area. This will help sort your content in the discover section of Instagram searching, and will allow t to show up to relevant users who don’t follow your brand.

Watch Your Brand’s Analytics

A business account will show you your Instagram analytics and insights, including the best time to post based on engagement from your earlier posts. To switch your profile to a business account, tap on the round icon in the top right corner of your profile. Then click “Switch to Business Profile”, connect it to your Facebook business page and follow the steps to set up your business profile.

Quickly Edit Photos Using Saved Filters

If you’re rocking a great aesthetic (which you should be) you’re consistently using the same filters and editing techniques for your photos! Whichever filter is your favorite, make it easy to find by changing the order in which the filters appear on your edit screen. You can even hide those ones you never use.

Instagram hack of maintaining an attractive aesthetic with filter use example from Canva.

Canva is a wonderful example of a brand using a highly attractive Instagram aesthetic with filters.

Here’s how:

  • When posting a photo or video, go to Filter
  • Scroll to the end of your filters and tap Manage
  • Press and hold the three line icon next to each filter on the left-hand side of the screen to rearrange the order of your filters
  • Check or uncheck the circles next to each filter on the right-hand side of the screen to hide or unhide filters
  • Click Done to save your settings

Watch the Competition’s Instagram Hacks

Brands should always measure their efforts against the competition to know what’s working and things that could improve. For brands on Instagram, it’s smart to see what type of content your competitors publish on a regular basis. Then you can choose which methods could work for your brand and help build inspiration for future posts. To get notified when specific brands post, head to their profile and select the ellipsis button, then click turn on post notifications.

What hacks did we miss? Let us know!


Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production

01.11.2018

Online Marketing Manager Spearheads Marketing Role for NFL Fan Programs

PITTSBURGH- Sparq Designs appointed Online Marketing Manager Kait Roth to tackle the agency’s highly-anticipated marketing projects with the National Football League (NFL) including the Pittsburgh Steelers, Green Bay Packers, and San Francisco 49ers.

Through client relations with Pittsburgh based organization, Leadership League, Kait will assume the responsibilities of an all-encompassing strategic marketing role. Through the existing relationships between NFL players and organizations, Kait looks to grow the fan engagement experience through a variety of events and activities for the various NFL teams.

Video Production Manager, Dan Montgomery & Online Marketing Manager, Kait Roth most recently began working with the San Francisco 49ers Faithful Cruise

“The entire team at Sparq and myself are extremely excited to work with these teams from the NFL and help them foster what is already a deep relationship with their respective fan bases,” said Kait Roth, Online Marketing Manager at Sparq Designs. “It’s a dream come true to be creating campaigns for events that promote the fan-player and fan-team experience outside of game day, and be able to connect with fans on an emotional level through advertising.”

Initial campaigns involve the Legends of Pittsburgh Cruise, Packers Legends Cruise and Faithful Cruise. In motion from Kait and Dan Montgomery, Sparq’s Video Production Manager, currently are efforts toward online marketing, video production, and social media campaigns, most notably a Packer’s video campaign generating over 2 million hits. 

“Kait is a true marketing professional,” said Damian Williams, CEO of Leadership League. “Her passion for a project, commitment to excellence, detailed management, and customer centric approach all converge together in leading her clients to growth and breakthrough.”

“Kait and the team are unphased by the starlight that comes with working with high profile teams and players,” said Nick Brucker, CEO at Sparq Designs. “They are rapidly gaining experience with the biggest names in professional sports and have proven to be poised for more work in this exciting vertical of sports and entertainment.”

In the future Sparq hopes to grow its expertise in the sports industry through fan engagement projects. The relationship between Sparq Designs and Leadership League is expected to flourish in 2018 with the potential addition of new teams and new exclusive events.

Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production.

03.26.2017

Nick Brucker Named in WHIRL Magazine’s”Pittsburgh 13 under 30″

PITTSBURGH – In February 2017, CEO and President of Sparq Designs Nick Brucker was named one of WHIRL Magazine’s “13 Under 30” in Pittsburgh.

Each year, WHIRL selects 13 individuals that are ambitious go-getters who spread progress throughout the city or Pittsburgh.

Brucker boasts a bachelor’s degree in business administration and marketing, as well as a master’s degree in mass media and communications. This training and education gave him all of the tools needed to create Sparq Designs.

At Sparq Designs, Brucker has cultivated a team to develop and execute strategic marketing plans for regional, national and global brands. He has grown his team of creatives from two to 16 in just four years. With this group, Sparq has landed eight national brands.

“We’ve been extremely fortunate when finding great people who have helped develop a corporate culture for the company. The most gratifying part of starting this business is building a team to scale and grow at a larger level,” said Brucker. “I enjoy the opportunities that Pittsburgh has to offer. It is a great place to start a business, and meet driven and passionate people who are willing to help one another out. It is a city that has a great deal of talent when it comes to art, culture, food, and music.”

The next goal for Sparq Designs is to become one of the top marketing agencies in Pittsburgh in the next three years, as well as expand into more verticals to reach clients more effectively in different areas of marketing, such as sports, retail and medical.

Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production.