We see it all the time – businesses on the hunt for that one qualified candidate; that one digital marketing professional that is going to make their lives easier once and for all when it comes to searchability and social media. However, finding a single candidate with the required experience, who wants to get paid at the wage you are offering, can sometimes be a challenge. It just makes sense to look for a digital marketing team instead of having one person do all of the work and here are 7 reasons why:
When you hire a digital marketing team, you are hiring a group of professionals who have expertise in exactly the area you are looking for. People who work at digital marketing agencies are hired based off of their prior experience and are then trained to handle various other accounts. You’re actually hiring experts who have seen digital marketing work for a wide array of clients.
A digital marketing team is not just experienced in one element of your digital marketing needs. They often have a social media strategist, search engine optimization experts, graphic designers, email marketing professionals, developers, and so much more. The campaign ideas never stop flowing, plus the teams have to stay up-to-date with any technological advances in their field.
Depending on experience, one digital marketing professional may require a yearly income of $28k to $55k. Why pay salary for one person, when you could hire an experienced team for the same price (or less)?
Digital marketing teams are not only up-to-date with advances in their field; they are also well equipped with knowledge when it comes to measuring key performance indicators (KPIs). A lot of the tools that agencies use cost money and are often cost-prohibitive to small businesses. Agencies have to use these tools in order to manage multiple accounts.
Peace of Mind
Often time’s businesses hire a digital marketing team for the sole reason that they do not have time to do the work on their own. Although the companies play a part in communication and overall approval of content, they can relax knowing that their digital agency is handling all things social media while simultaneously boosting their search engine results.
The difference between an employee and a team is that there is no such thing as “job security” for an external team. Teams work hard to ask the right questions in order to create content that will produce results. Agencies are focused on proving return on investment for their clients because often times they don’t get a second chance to redeem themselves.
As a business, you know what works best for your company, but a different perspective adds an outside point-of-view. Marketing agencies will do all of the necessary research to design and execute a strategic plan that makes sense from a consumer’s perspective.
We can offer you hundreds of reasons why you should hire an outside digital marketing agency as opposed to hiring one single person, but why take them from a post? Test out the power of an agency and see for yourself.
Adele Stewart is a Marketing Account Manager & Designer at Sparq Designs, a digital marketing agency in Pittsburgh. Learn more about her, here. If you have questions about building a relationship, contact the Sparq team today.