It’s one thing for a company to say they can run Google AdWords for your organization, it’s another thing to run them through an agency that is a Google Certified Partner. Google Certified Partners earn that title and badge through countless hours of AdWords management, ongoing training, and by meeting certain performance requirements from Google.
You wouldn’t hire just anybody to be your nutritionist – you’d hire a Certified Clinical Nutritionist – someone who has received adequate education in the field, kept up to date with emerging trends and they have experience handling clients and their needs. You should look at a Google Certified Partner in the same respect.
Unlike a self-dubbed “AdWords professional,” Google Certified Partners have the opportunity to be in contact with a Google representative, are the first to know about exciting new tools and they’ll get to host Google AdWords & Google My Business events.
1. If you’re running AdWords by yourself, you may be losing money.
Without the help of a Google Partner you may be putting too much of your ad dollars into clicks or conversions. Google Partners know how much money to invest in negative keywords and focus their efforts in specific locations. Too many times, we’ve inherited accounts where an account manager plugged in too many keywords into one singular ad group, which completely discredits the specificity of ad groups and campaigns. Rather than searches converting into sales, a lot of money was spent on a few wasted clicks on a general keyword.
2. Without a Google Partner, your ads won’t get to experience beta features.
One of the key reasons to work with a Google Partner is the fact that they have access to beta features that haven’t been released to those without that prestigious badge. Anytime Google is ready to trial run a new feature or tool, Google Partners can implement them into your AdWords strategy. Using the beta features also gives you a one-up on your competition if they aren’t working with a Google Partner.
3. Working with a Google Partner means working with someone required to stay up-to-date with their certifications.
Each year, Google Certified Partners are required to remain up to speed with their Google Certifications. This means studying up on AdWords and Analytics and taking the necessary tests to maintain their certifications. A Google Partner will never be “out of the loop” when it comes to emerging or changing trends in search, display, video, mobile, and the like.
4. Monitoring your AdWords performance is part of a Google Partner’s daily work routine.
In order for Google Partners to maintain their badge, they must also constantly monitor campaigns. It’s very easy to create a campaign and forget about it until it has stopped running. Not only is it part of their day-to-day responsibilities, there is a lot more pressure for a Google Partner to monitor and manage their clients’ campaigns. According to Huffington Post, constant tracking, analyzing, and optimization is required for success.
5. Google Partners have their own team at Google to answer questions and resolve client issues.
Google Partners have their own Google Agency Team that allows them to bypass long wait times whenever an issue occurs with a client’s account. Issues that once took days – ads are disabled due to a failed site audit or a problem with malware – now are addressed immediately. Your account is no longer treated as a number, but as a functioning client.
At Sparq Designs, we’ve met all of the criteria that Google has given us to attain this title – we’ve employed talent with up-to-date Google Certifications, we’ve seen success by way of conversions for our clients, we’ve handled fairly large scale accounts for 90 days or more, and any new tool or addition Google has pushed out, we’ve been able to implement and utilize it for our clients.
When looking for a digital marketing agency to run AdWords in Pittsburgh, look for the Google Partner badge on an agency’s site or contact Sparq and we’ll get you headed in the right direction.