Being visible when customers are looking for you.
Building a website simply gets you online. Once your site is up and running, there is still plenty of work to do. Sadly, the Internet is home to a lot of nice looking websites – promoting some very useful products and services – that might as well be invisible. Not nearly enough people ever find or see these businesses online.
To truly grow your business, you need to ensure your online content is being seen. There is an art to being found online that gets more and more complicated each time Google changes its search algorithms. This is why Sparq Designs offers Pittsburgh businesses sound and ethical SEO strategies that are compliant with Google’s most recent changes.
What is SEO?
Search Engine Optimization (SEO) is a constantly evolving set of processes that determine where your site ranks in related online searches. SEO is important since it drives highly targeted quality traffic to your website, raises brand awareness, and adds an element of credibility to your business among peers, competitors, and anyone that finds your site ranked prominently in search results.
On-page optimization – refers to elements within your site – the URL structure, page content, site navigation, title and meta tags, and text formatting.
Off-page optimization – refers to elements outside your website – the type of sites linking to your URL, your social media presence, and any social bookmarking sites like Reddit, Digg, or StumbleUpon that promote your content.
Local SEO – refers to concentrating your SEO efforts to rank well locally. Using local areas as search terms and combining the best practices of on-page and off-page optimization.
Effective SEO vs. Harmful SEO
Effective SEO requires the steady monitoring of performance metrics and analytics to determine what’s working and what isn’t. It also requires always being aware of Google updates and changes to search engine algorithms. Strategy adjustments may be needed if analytical data or Google changes call for it.
By contrast, some SEO practices do more harm than good. There is no trickery in our approach to SEO. We stay clear of commonly exploited gimmicky SEO practices that manipulate search engine algorithms to spike rank. Why waste our time and your money on such tactics when that party comes to a screeching halt once Google penalizes your site for spam? That’s the very thing that gives many in the SEO industry a bad name.
SEO Done Right
Sparq Designs focuses instead on the tried-and-true method of on-page and off-page search engine optimization. We follow that up with our thorough ongoing SEO maintenance to deliver lasting and sustainable results you can count on. Results that drive the most relevant and targeted traffic to your website and get you true ROI.