CINCO EN SEVEN
Social Media Campaign
Emiliano’s, a family friendly Mexican restaurant in Pittsburgh, brought us on to help plan, market, and execute their week-long Cinco De Mayo celebration. This included giving the event an identity to use across social platforms, but also in-store on t-shirts and in menus.
First thing’s first, we created a unique identity to use on all Cinco En Seven materials. After conducting an audience analysis, we were able to come up with a logo, and the fonts and colors we chose became Cinco En Seven’s new scheme.
Once Emiliano’s was on-board with Cinco’s identity, we designed print materials to serve a multitude of purposes. We created schedule posters, banner stand “pop-ups,” informational table cards, and even T-shirts for servers and staff to rock throughout the week.
We created a social media strategy specific to this campaign with one goal in mind: bring in attendees. The platforms we used for Cinco En Seven were Facebook, Facebook Events, Facebook Ads, Instagram, and Instagram Ads. Each Emiliano’s location had their own event with content tailored to their specific audience. We even spent Cinco De Mayo at each location and gave away free Dos Equis to everyone who checked-in at Emiliano’s!