01.29.2018

Sparq Designs Accepted into Forbes Agency Council

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies

PITTSBURGH — Sparq Designs, full-service marketing agency in Pittsburgh, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Sparq CEO Nick Brucker, joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Sparq CEO Nick Brucker at the WHIRL Magazine “13 Under 30” event.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

“I am excited and eager to become a thought-leader within the industry, and to provide quality value content to colleagues within the industry, as well as learn from others in the agency world who have built successful, respectable businesses” said Brucker.

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Nick Brucker into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production.

About Forbes Councils
Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Agency Council, visit https://forbesagencycouncil.com/. To learn more about Forbes Councils, visit forbescouncils.com.

01.26.2018

Sparq Designs Lands Nine National Accounts in 2017

PITTSBURGH – Sparq Designs landed nine national accounts in 2017, including North American Dental Group, Uncle Charley’s Sausage Company, MID’S True Sicilian Pasta Sauce, The Wharton School of Business at the University of Pennsylvania, Willis Towers Watson, Vitac, Packers Legends Cruise, Faithful Cruise, and Legends of Pittsburgh Cruise.

The Sparq Designs team has created strategic marketing plans, branding packages, websites and videos for these brands. It has been an “all hands on deck” effort, with each member of Sparq incorporating their unique skills and talents to further these brands.

Sparq Designs showcase some of the collateral from their new 8 national accounts.

Kait Roth, Vanessa King, Maggie Ress, Nick Brucker, and Lizz Venanzi from Sparq Designs showcase collateral from their new national accounts.

“It is exciting to be able to work on sites for clients that have a strong national presence. We make design decisions every day that impact the way thousands of people experience a brand on the web,” said Vanessa King, Creative Director at Sparq Designs. “The great thing about the entire team at Sparq is that we don’t take the trust our clients put in us for granted. We ensure that every decision is well-researched and backed by relevant industry data. We focus on results, not trends. That’s what makes our local and national clients stand out above the rest.”

The combined campaigns for the brands have generated millions of hits on social media platforms. Most notable among these are a Packers’ Legends Cruise video campaign, which alone has generated over 2 million hits. Sparq has also doubled the following of the MID’S True Sicilian Pasta Sauce Facebook Page in under three months. In addition the team is running an ongoing conversion campaign based on a new product launch for Uncle Charley’s Sausage.

“Landing national accounts has provided a confidence boost to our company and team. We understand that these accounts are attainable and we have the expertise and creativity to drive ROI for these brands,” said Nick Brucker, president of Sparq Designs. “It has always been in my plan to work with national accounts and campaigns like we are. These brands will provide Sparq a platform to show off our skills and creativity to the consumer.”

Sparq continues this trajectory of growth into 2018, with talks in place with additional national brands.

Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq serves local and national clients in a multitude of industries. The company specializes in the following verticals: healthcare, sports & entertainment, and consumer products. 2018 is Sparq’s fifth year in business. Since 2013, the company has grown rapidly into a team of 16+ employees. Sparq Designs’ services include, but are not limited to: web and graphic design, web development, search engine optimization, social media management, email marketing and video production.

01.25.2018

Sparq Designs hires Senior Marketing Specialist

Eve Griffin, Sparq Designs Senior Marketing SpecialistPITTSBURGH – Sparq Designs is happy to welcome Senior Marketing Specialist Eve Griffin.

In the past four years, Sparq has grown from a team of two to 16. The regular of landing national accounts has made such growth a necessity, one that is anticipated to carry on well into the new year.

“We are so happy to welcome Eve to our ever-growing team. Our goal is to more than double last year’s revenue so we hope to be in the position to hire several times throughout 2018,” said Jim Blundo, Vice President of Sparq Designs.

Griffith joins Joe McAndrews to spearhead the Sparq business development strategy and are expected to help with the doubling of revenue.

“I’m so excited to be starting the next chapter of my career at Sparq Designs. Having a background of 10+ years of business development and strategic marketing, my goal was to find a company that was truly client focused. Too many times, a client can be funneled through a “process” and misses out on a true creative collaboration,” said Griffin. “Sparq’s team impressed me immediately with their in-depth knowledge of not only what the client goals were but the time and energy put forth into how to reach those customers in a fresh and innovative way. Every client at Sparq is truly treated as a unique creative and collaborative experience. 2018 is charted to be our biggest growth year yet, with goals to double our 2017 revenue. I couldn’t be more thrilled to be a part of this team!”

Stay up to date with Sparq Designs job listings throughout 2018 by heading to our home page and clicking “Join Our Squad.”

Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production.

01.25.2018

5 Instagram Hacks You Need In Your Strategy

Instagram has evolved from a simple visual driven content channel into a powerful tool you can use to significantly engage with consumers and drive sales. With a limited API and a plethora of information concerning the basics of Instagram marketing, there is still a lack of knowledge about the Instagram hacks marketers can use to give users the best experience possible. So what are they?

Add Links to Profile Bio

One of the first and most dreaded Instagram hacks comes as a result of that platform preventing clickable links in photo captions or comments. Other than paid ads, the only clickable link within Instagram is on your profile page. A common tactic is to add “link in profile” to a photo caption, sending followers to your bio where they can click on the link and view the content.

We’ve got some tips to get around this without totally disrupting the user experience on your brand’s Instagram.

Geotag Content

To get your content in front of a larger audience, it’s smart to geotag your images and videos. Users commonly scope tagged locations to follow other people in the same area. This will help sort your content in the discover section of Instagram searching, and will allow t to show up to relevant users who don’t follow your brand.

Watch Your Brand’s Analytics

A business account will show you your Instagram analytics and insights, including the best time to post based on engagement from your earlier posts. To switch your profile to a business account, tap on the round icon in the top right corner of your profile. Then click “Switch to Business Profile”, connect it to your Facebook business page and follow the steps to set up your business profile.

Quickly Edit Photos Using Saved Filters

If you’re rocking a great aesthetic (which you should be) you’re consistently using the same filters and editing techniques for your photos! Whichever filter is your favorite, make it easy to find by changing the order in which the filters appear on your edit screen. You can even hide those ones you never use.

Instagram hack of maintaining an attractive aesthetic with filter use example from Canva.

Canva is a wonderful example of a brand using a highly attractive Instagram aesthetic with filters.

Here’s how:

  • When posting a photo or video, go to Filter
  • Scroll to the end of your filters and tap Manage
  • Press and hold the three line icon next to each filter on the left-hand side of the screen to rearrange the order of your filters
  • Check or uncheck the circles next to each filter on the right-hand side of the screen to hide or unhide filters
  • Click Done to save your settings

Watch the Competition’s Instagram Hacks

Brands should always measure their efforts against the competition to know what’s working and things that could improve. For brands on Instagram, it’s smart to see what type of content your competitors publish on a regular basis. Then you can choose which methods could work for your brand and help build inspiration for future posts. To get notified when specific brands post, head to their profile and select the ellipsis button, then click turn on post notifications.

What hacks did we miss? Let us know!


Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production

01.11.2018

Online Marketing Manager Spearheads Marketing Role for NFL Fan Programs

PITTSBURGH- Sparq Designs appointed Online Marketing Manager Kait Roth to tackle the agency’s highly-anticipated marketing projects with the National Football League (NFL) including the Pittsburgh Steelers, Green Bay Packers, and San Francisco 49ers.

Through client relations with Pittsburgh based organization, Leadership League, Kait will assume the responsibilities of an all-encompassing strategic marketing role. Through the existing relationships between NFL players and organizations, Kait looks to grow the fan engagement experience through a variety of events and activities for the various NFL teams.

Video Production Manager, Dan Montgomery & Online Marketing Manager, Kait Roth most recently began working with the San Francisco 49ers Faithful Cruise

“The entire team at Sparq and myself are extremely excited to work with these teams from the NFL and help them foster what is already a deep relationship with their respective fan bases,” said Kait Roth, Online Marketing Manager at Sparq Designs. “It’s a dream come true to be creating campaigns for events that promote the fan-player and fan-team experience outside of game day, and be able to connect with fans on an emotional level through advertising.”

Initial campaigns involve the Legends of Pittsburgh Cruise, Packers Legends Cruise and Faithful Cruise. In motion from Kait and Dan Montgomery, Sparq’s Video Production Manager, currently are efforts toward online marketing, video production, and social media campaigns, most notably a Packer’s video campaign generating over 2 million hits. 

“Kait is a true marketing professional,” said Damian Williams, CEO of Leadership League. “Her passion for a project, commitment to excellence, detailed management, and customer centric approach all converge together in leading her clients to growth and breakthrough.”

“Kait and the team are unphased by the starlight that comes with working with high profile teams and players,” said Nick Brucker, CEO at Sparq Designs. “They are rapidly gaining experience with the biggest names in professional sports and have proven to be poised for more work in this exciting vertical of sports and entertainment.”

In the future Sparq hopes to grow its expertise in the sports industry through fan engagement projects. The relationship between Sparq Designs and Leadership League is expected to flourish in 2018 with the potential addition of new teams and new exclusive events.

Sparq Designs is a full-service marketing agency based in Pittsburgh, Pennsylvania. Sparq Designs caters to clients of all industries, but specifically in the medical, sports & entertainment, and consumer world. 2018 is Sparq’s fifth year in business. Since 2013, Sparq has grown rapidly into a team of 16+ employees. Sparq Designs’ services include but are not limited to: Web Design, Web Development, Search Engine Optimization, Graphic Design, Social Media Management, Email Marketing and Video Production.