06.29.2016

Behind the Design – Adele Stewart

Learn a little more about the crew ‘Behind the Designs’ with our newest Q&A series. Next up up is our Senior Project Manager, Adele Stewart. Get to know her a little better!

Q: Give us some insight into your morning routine!

A: 6:15 (after hittin’ the snooze button a few times) and take my dog Jackson (“Jack”) out on a walk. Then I’ll take him back home and go on a quick run or walk by myself. I’ve stopped taking him with me because he LOVES to stop and sniff everything, and when I run I cannot be stopped! When I get home I shower and get ready before heading out to work. Even though I get my bags packed and lunches ready in the evenings, I still can never manage to get to the office on time – Pittsburgh, your traffic pattern bewilders me.

Q: Three apps that help with you work…ready go!

A: Pinterest – I get a lot of campaign ideas and insights from Pinterest. Often times, I will create private boards for clients and develop a campaign for each client based off of what I see.
iTunes – I purchased Apple Music back in October, and I have no regrets. It builds recommended playlists for you based off of your interests and I can listen to ANY song. It’s basically the same as a Spotify Premium membership, but I tend to like their recommended playlists a lot more. Music can either make or break my focus, so I have to choose my tunes wisely in order to be productive!
the Berry – the Chive’s sister site. I know that it can sometimes be a distraction, but it gets my mind right when I begin to find myself thinking about things other than work. I’ll allot myself a few hours to get work done, and then I will check out a Berry post for a laugh or an inspirational post. Actually, sometimes they give me ideas for our clients. Our Good Highdea campaign for Glass Gone Wow on 4/20 came from Berry inspiration.

Q: What music do you listen to while you’re working?

A: I actually pride myself on being able to find the right music for the right mood. House chill or oldies in the AM, Acoustics or symphonic in the afternoon. Anything you can sing along with or dance to leads to way more distractions.

Q: What’s your dream job (besides working at Sparq =] )

A: I’m a dreamer. If I could, I’d dabble in everything from event planning to acting. Currently working on a way to incorporate all of my passions into one complete – and possible – career. Everyone at Sparq is really supportive in the pursuit of all of our dreams, which is not something you come across every day.

Q: If you could sit down and have a hour-long conversation with any person alive or deceased who would it be?

A: My dad. He lived in Pittsburgh for most of my life, so now I am constantly trying to remember places we went to and people he knew. Places feel familiar, I’m just not sure if they actually are. Plus, I’d kill for another one of his guitar lessons I took for granted as a child.

Q: Who is your idol in the business world? Why?

A: Oh, Beyonce. I think I have always admired her ability to invest and create. I remember when she appeared in a Pepsi commercial alongside Britney Spears and Pink (I think I was around 12 years old at the time), and I just grew a strange attachment to her. Pepsi had their pop princess, the rebel Pink, and the incredibly fierce and fiery Beyonce who shreds through her part so seamlessly that you wondered why they even chose the other two. I wanted to drink Pepsi after that, and let me tell you, Pepsi to me tastes like acidic, liquid garbage. Apparently, this Pepsi deal was a multi-year one that raked in $50-million dollars. This money was also used as an investment to fund her future projects including her fashion label House of Dereon, and clothing lines with H&M and Topshop. She plans every aspect of her tour campaigns – audio, visual, and more, AND oversees her own image. She also has made it a point to remind everyone that success didn’t happen overnight. She has worked very hard from childhood to get where she is today. I aspire to be like her, and I am well-aware of the hard-work and networking that goes into it. I think whether people like her music or not, she should be recognized a business magnate within the branding industry, that has hustled to get there – it’s truly something to respect.

To learn more check out our team page!


The individuals at Sparq Designs believe in quality, and are huge advocates of setting ourselves apart from the competition. We do not believe in a cookie-cutter approach because we feel it’s more important to stand out in a crowd and we want our clients to do the same. We get excited about turning a concept into a design, developing a web presence, writing and optimizing content, and creating a buzz around a brand. Meet more of the team here.

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