A Guide to Free Graphic Resources for Small Businesses
In the digital age we live in, everyone from the office admin to the social media guru eventually needs a killer graphic, photo, or typeface to pull together an event flier, PowerPoint presentation, or social media post. While you could go on a stock photo site or pay your middle-school aged niece to do your bidding, why not use the free resources available to you? That’s right, free. There are loads of websites dedicated to helping users find modern graphics, typefaces, and photos – all at the click of a button. Today, Sparq wants to share their best kept freebie resources with you.
Free Photo Resources: When your camera phone doesn’t cut it
Have you ever been working on a PowerPoint presentation and thought “if I had just the right photo to represent what I’m talking about, I’d be able to knock this presentation out of the park!” Well, you’re in luck. There are two great websites we want to introduce to you to get your next project looking stellar. The first is freedigitalphotos.net. Freedigitalphotos.net houses a large selection of royalty free stock photography and digital illustrations, perfect for business and personal use. But what’s the catch, you might ask? Well, the photos are only free in the smallest file size (usually below 500px wide). While these photos might not be ideal for high resolution printing, they’ll look sharp and professional in your PowerPoint Presentation, email blast, or Facebook post.
The second free photo resource website we’d like to introduce you to is deathtothestockphoto.com. Death to the Stock Photo was founded by two photographers who wanted to give freelancers, writers, and bloggers access to royalty free, high resolution (and high quality) digital imagery to enhance their projects. The images have a lifestyle, simplistic feel, perfect for communicating a variety of messages to a variety of audiences. By signing up on their website, you’ll receive a pack of images each month (sent straight to your inbox) to save, use, and share – for free. And if you want even more access to more photos, you can sign up for their “Premium” membership (unfortunately, the premium option does cost money), giving you access to a growing pile of 400+ digital images.
Free Typeface Resources: When Times New Roman doesn’t cut it
A typeface has the ability to make or break a project. Choosing a typeface that fits the “feel” of your project is crucial in making everything cohesive. One of our favorite places to find free typefaces is Dafont.com. DaFont sometimes gets a bad rep in design circles because, while it houses some very interesting and creative typefaces, it also is home to some not-so-great-kind-of-thrown-together typefaces. You just have to be careful about which font you choose.
DaFont have an extensive storehouse of fonts, ranging from handwritten, to foreign looking, to techno, to basic – the list goes on and on. Each typeface falls into a certain category of use, ranging from “For Personal Use Only” to “100% free,” making it incredibly easy for users to find just the right font for their personal or business needs.
Another very similar website is fontspace.com, which claims to house over 23,000 different fonts, some for commercial use and some for personal use.
Free Graphic Resources: When Publisher doesn’t cut it
Here at Sparq, clean, professional design is so important to us. We have the wonderful opportunity to come along side businesses and help them rebrand, rework their graphics, and launch their business to a whole ‘nother level. While it’s easy to think, “website design doesn’t look that hard! I think I’ll give it a try,”it’s usually best to trust professionals to building an online graphic presence that will evoke professionalism and clarity to consumers. But what if you’re in a pinch for a graphic? What if your company was holding an event this upcoming weekend, and you were in charge of creating a flier to send out to all employees and their families? Have no fear – you’ll find exactly what you need (and more) on openclipart.org.
Open Clip Art gives users the ability to look through hundreds upon hundreds of digital illustrations and download them as PNG or vector files. You’ll find every illustration style imaginable on Open Clip Art, and yes, you can use these images for commercial or non-commercial use! It doesn’t get much better than that. Your event flier will be the talk of the office with Open Clip Art!
Another graphic website we love to utilize here is flaticon.com. Flaticon is home to over 73,000 free vector icons that can be downloaded in a variety of file types and sized to fit your project’s individual needs. Need some social media icons? Flaticon has those. Need a “thumbs up” sign? Flaticon has that. All clean, simple, and beautiful design can be found here. The only catch is that you must credit the author of the graphic (to use the graphic for free) or upgrade a premium license for $9.99 per month (to use the graphic for free without crediting the author). Either way, you’re sure to get your project looking sleek.
With so many avenues for finding free photos, graphics, and typefaces, your next project is sure to be looking professional and modern.
Jenna Hidinger is a Marketing Account Manager & Designer at Sparq Designs, a digital marketing agency in Pittsburgh. Learn more about her, here. If you have questions about building a relationship, contact the Sparq team today.